The acronym stands for Social Media Optimization, and SEO stands for Search Engine Optimization. From the names, it is clear that these are two types of website optimization for different traffic sources.
The meaning of SEO is to adapt pages for Google and Yandex search robots, and SMO services Madrid Spain is in structuring and optimizing content for users who come not from search engines, but from social networks.
The task of an SMO specialist is to make the site attractive to visitors from Instagram, Twitter, and other social networks that bring traffic.
Features of SMO Services in Madrid Spain
Social networks are just as useful and necessary a traffic source as search engines. But the audience coming from Twitter can be significantly different from the one coming from Yandex. They are different people with unique interests and perspectives on how your website should look and function.
And although the amount of traffic from social networks is growing, it is difficult to keep the newly arriving audience on the main resource. You need SMO services Madrid in Spain that can optimize the site as a whole so that a user who wanders from social networks lingers on it and shares content with other people.
The SMO procedure means filling the resource with materials that will interest the target audience, allow you to establish closer contact with it, inspire confidence in page visitors from social networks, increase the overall level of loyalty and increase the amount of traffic.
Basic principles of working with content
First, let’s talk about what kind of materials should appear on the site in order to interest users and favorably affect incoming traffic.
Content should be interesting and easy to understand
It is important to note two different aspects here:
- Content quality,
- Quality of content design.
In the first case, we are talking directly about the materials published on the resource. They should appear on the site regularly so that visitors have something to read or watch. Content should be based on the preferences of the target audience.
Social media icons
Articles should be understandable for your users. It is important to post on the resource relevant content that is really of interest to the target audience. At the same time, the style of presentation of texts must be similar to that of social networks. After all, people come from there with formed expectations. The task of an SMO services Madrid Spain is to meet and predict these expectations.
Also, one should not forget about the high-quality representation of data. Arrange polls, record and publish on the site podcasts, post links to thematic videos, and publish photos. Add the formats that are in social networks to the home page, and at the same time do not forget about the exclusive content for which you would like to switch from social network to browser.
Yes, and everything needs to be done beautifully. Laconic design, suitable fonts, consistent style. The user should have no complaints about the visual component of the resource.
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